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Marketing Model Case Paper and Presentation
The case proposes a new model of marketing.
Develop a 3-4 page paper that answers the following questions:
Is this new customer-based model necessary to improve business today? Explain why or why not.
What are the similarities proposed by this model to strategic marketing management as presented in the AMA definition and text?
What are the differences between this approach and strategic marketing management as described in the text and AMA?
Would this model be an improvement over the way your organization functions?
Envision making a presentation to senior leaders of your organization to convince them to change an existing structure to the customer-manager driven organization described in the case. Develop a short presentation with key selling points that would support your proposal. Your presentation may utilize video, visual or graphic elements, PowerPoint and other professional presentation support elements.
Managers must be able to diagnose both a company's external and internal environment to succeed in developing a successful strategy. Identify and discuss a concept or tool that can be used for assessing a company's external environment.
Identify some of the best practices that leading companies using 3PLs have embraced. What value-added considerations would you take into account when considering the use of a 3PL?
why are ads's customers' customers moving toward VMI arrangements? how will this impact AD's business? how can ADS management take advantage of this situation? how should ADS manage logistics? why are large national retailers moving toward a direct s..
Describe the decision-making process a leader should go through in deciding whether to call a meeting. Identify at least four reasons to hold a meeting and four reasons not to hold a meeting. Explain each briefly.
A decision maker is interested in estimating a population proportion. A sample of size n = 150 yields 115 successes. Based on these sample data, construct a 90% confidence interval estimate for the true population proportion.
Using the format provided in the text, design an incident response plan for your home computer. Include actions to be taken if each of the following events occurs: What other scenarios do you think are important and need a plan?
What is the ending inventory for month 4 under this plan? B) What is the level production rate with no ending inventory for month 4?
What is post traumatic stress disorder (PTSD)? How does this affect individuals and families? What kinds of treatments and services are available to help war veterans suffering from PTSD? Are these treatments helpful?
What is the purpose of a hospital uncompensated care pool? How is it funded? Do you feel we can continue to fund this pool in today's economy? Why or why not? Explain your rationale.
Use the following criteria to evaluate the quality of a qualitative study's data analysis and results as specified within a research report. For each evaluation item, indicate the following ratings: + You rate the item as "high quality" for the stu..
Create a service blueprint (i.e. drawing the process flow) of the procedure. Identify two opportunities for improving the overall process.
For this payoff table find Transrail's optimal decision using (1) the conservative approach, (2) the optimistic approach. and 3) the minimax regret approach
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