Marketing mix report, Study Domino's Pizza's current menu

Marketing mix report

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Reference no: EM133945203

MARKETING MIX REPORT: Domino's Pizza

A marketing mix is very important for each new product that Domino's Pizza restaurants introduce to their menu. With the changing food habits and trends, Domino's Pizza restaurants need to make sure that they are meeting the needs and wants of their consumers in all different aspects. You will have the opportunity to create a new product for a well-known fast-food Domino's Pizza restaurant. A menu item can be introduced in any country where the fast-food place currently has operations.

Idea:

"(The idea for a new menu might be a seafood menu. Pizza with octopus or scallop, you can also add fried squid rings and shrimp in the batter.)"

Part 1 - Introduction about the New Product:

Questions:

A. Study Domino's Pizza's current menu and brainstorm some potential product ideas. Finalize your choice:

B. Discuss how the new product is going to be a good addition to the menu.

C. Discuss how it is going to help the Domino's Pizza business.

D. Reason for choice of Domino's Pizza restaurant.

Reference no: EM133945203

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