Marketing managers using an opt-in statement for permission

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Reference no: EM131809774

The Opt-In Statement

Assume you are working for a company that sells music online. The marketing department would like to send e-mails to customers who have purchased music ?from the Web site. These e-mails would use information about the genres of music customers have purchased in the past and would offer those discounts on ?new releases in those genres. Discuss your thoughts/feelings about marketing managers using an opt-in statement for permission to send such emails that would?appear when customers make their first purchase. Should all businesses/organizations have the opt-in statement? Or should they only have an opt-out statement ?in which you are automatically enrolled unless you accept/check the out-out statement?

Reference no: EM131809774

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