Marketing management orientations

Assignment Help Marketing Management

Reference no: EM13690396

Question 1:

1. What are the five different marketing management orientations.? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?

2. Select a retailer and calculate how much you are worth to that retailer if you continue to shop there for the rest of your life (your customer lifetime value). What factors should you consider when deriving an estimate of your lifetime value to a retailer? How can a retailer increase your lifetime value?

3. Compare and contrast the positioning for two of the following brands: Apple, IBM, Microsoft, Twitter and Facebook.

Question 2:

Cultural impacts:

Explain how cultural environment impacts the marketing of any one of the following products: clothing, software, music recording.

Need, want, demand:

What is the difference between a need, a want and a demand? Describe the need versus the want for the following products: Gatorade, Nike, iPod.

Verified Expert

Reference no: EM13690396

Questions Cloud

How do falsified accounting procedures affect companies : How do falsified accounting procedures affect companies and stock and explain how this case can be used as a training tool in the healthcare environment holders.

Writing a research paper on activity based cost : Writing a research paper on activity based cost

Explain stakeholder theory and how can stakeholder theory : Explain stakeholder theory. How can stakeholder theory be reconciled with a theory that says a firm's sole purpose is to maximize shareholder wealth and what are the potential costs of being socially responsible to a firm? How can these costs affec..

Conduct a thorough and well-argued analysis : Conduct a thorough and well-argued analysis that provides evidence that one of your chosen companies does have a strong strategic-intent posture.

Marketing management orientations : What are the five different marketing management orientations.? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad - What is the difference between a need, a want and a demand? Describe the need vers..

How much are estimated monthly variable costs : Winny's Office Furniture has a contribution margin ratio of 16%. If fixed costs are $183,300, how many dollars of revenue must the company generate in order to reach the break-even point and how much are estimated monthly variable costs using the h..

What is the expected cost of rent in september : What Is the incremental revenue associated with the price reduction of sauce and what IS the expected cost of rent in September?

Describe ways that toyotas operations might have changed : The text says that Toyota has focused on quality as its operations capability and describe two ways that Toyota's operations might have changed if it had focused on low cost instead of quality.

How to prepare a time-series model : How to prepare a Time-Series Model that explains how that organization is detailing the trends, business cycles, seasonal variations and random fluctuations?

User Account

All Pages