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Marketing management and research methods

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Reference no: EM133738541 , Length: word count:3500

Marketing Management and Research Methods

Marketing Plan Part 1: Strategic Analysis Report

Topic - tesla motorbike

Assessment Details

For this assessment, your team will be required to write a strategic analysis report as part of a marketing plan for a real-life organisation, preferably for your workplace

organisation/employer's company based in Australia. The selected

company/organisation could be from any industry sector (e.g. retail, wholesale, IT,
Agriculture, Engineering etc.). It can be a mature or a start-up, small to medium enterprise, or self-employed business.

Working with their teams, students need to conduct a situation analysis, a SWOT
analysis, identify the target market/s, and present product idea as part of the
marketing plan. You need to conduct primary research to collect data from the
selected company/organisation and include secondary data/evidence to support the findings in 3500 words.
You are required to substantiate the analysis of your selected case with relevant literature and explanation.

The Marketing Plan Part 1: Strategic Analysis Report should include the following sections:

1. Introduction

Aims

Objective
Background

Problem

Context
2. Analysis

Market Analysis
Competitor Analysis

Macro-environmental Analysis

SWOT Analysis
Target Market Identification

Conclusion

Recommendations and Implications

Marking criteria:
Refer to marking rubric below
What if I Miss the Assessment?
You must complete the AT2 on the due date and time.
Late submissions: You may be penalised for failing to submit an assessment task on time. If you do not have authorisation, you may be penalised five (5) percent of
awarded marks per day for up to five (5) days; thereafter your submission may not be accepted, and you may be awarded zero marks.
If you miss the AT2 ONLY for following reasons, you may apply for special consideration:
acute illness or
loss or bereavement or
hardship/trauma or
technological problems which could not be anticipated or avoided
To apply for special consideration, fill the following form and attach evidence to support your reason for seeking special consideration (with 5 days of the due date).
Special Consideration Application Form Link
If your reason is invalid, if you do not provide evidence, or your application is not made within 5 days of due date your application will be rejected, and you will lose 10 marks for this course.

Reference no: EM133738541

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Reviews

len3738541

7/29/2024 10:49:42 PM

This one you've to do a market research for a new product. Our given topic is tesla motorbike You've to do primary and secondary research thn launching a new product line for tesla. And the product is tesla motorbike In this assignment you've to add 1) SWOT 2) PESTEL analysis 3) market segmentation, positioning, targeting And on appendix you've to add the research questions and responses as well.

Write a Review

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