Marketing luxury and masstige products

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Reference no: EM13937060

Students are required to undertake a review of ONE of the following topics; 1. Marketing Luxury and "Masstige" products 2. The value of Loyal customers 3. The impact of changing business models on traditional and emerging markets Your literature review should include at least 6 - 10 peer reviewed (scholarly) journal articles in addition to any textbook references. Reports by major University Business Schools and major international consultants (such as McKinsey) will be deemed to be "scholarly". The format of your report will be discussed in greater detail during tutorials Do NOT utilise sources such a and other such web materials as these in no way constitute academic references for the purpose of your assignments. If you rely on such sources for theoretical support you will be deemed NOT to have met the requirements of the assessment.

Reference no: EM13937060

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