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Questions
1. Assess the Marketing Information Systems that Carib Brewery Limited utilizes.
a. Discuss in your own words, the term Marketing Information System (MIS);
b. Identify the systems in the case;
c. Explain how they operate and what are their outcomes; and
d. Explain the function they serve to the company.
(Ensure to support your response with the theory taught on the MIS)
2. Identify and discuss two Micro-environmental and two Macro-Environmental factors explaining the significant role they plays in Carib Brewery Limited's regional success.
Attachment:- CARIB THE REGION BEER.rar
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