Marketing in a global economy

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Reference no: EM13809888

Marketing in a Global Economy

Review the following article:

Faris, S. (2012). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek. Retrieved from ProQuest.

According to the article, Italy poses a "reputational risk" for Starbucks. In a 2-3 page paper, examine some of the challenges Starbuck's faces in addressing that risk. Determine whether there is a strategic advantage to entering the Italian market. How should competitor's marketing strategies inform and influence Starbuck's entry into this new market? Should it even enter Italy at all?

 

Paper must be in the correct APA writing style. Include a minimum of 2-3 resources; 1 resource must be peer reviewed.

Reference no: EM13809888

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