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In this assessment task, you as a "marketing expert" will provide your marketing ideas for a renowned company in a hypothetical scenario.
1. Imagine that Sony is launching an online music station called ‘Sony Play'. Users can download or stream music from ‘Sony Play'.
Your task is to write a marketing analysis report for your chosen scenario. The report should follow the subsequent structure:
· title page;· executive summary;· table of contents;· introduce the background information necessary to understand the chosen scenario;· environmental analysis;· consumer behaviour analysis;· segmentation, targeting and positioning;· product and pricing plans;· conclusion· reference list.
How does a company such as HOME DEPOT differentiate their multiple brands and Services to maintain a competitive edge?
Case study-Bringing Aloft To India, 1 - 2 pages in length, double-spaced, standard margins, 12-point font
Marketing Mix Paper - 1.600 words paper In which you describe the elements of the marketing mix: product, place, price, and promotion.
Identify a global organization with a multinational presence. Identify ethical perspectives in the global organization
paper describing the changing role of Human Resource (HR) management in response to trends in globalization, technology, diversity, e-business, and ethics.
Assess a firm of your choice and the way it is organized internationally, in order to exploit global or regional advantages, yet remain responsive to local conditions. Does the firm have the resources to compete internationally
Review the motives of human behavior. Which three motives of human behavior affect you most and why? How do marketers use this information?
You will identify and analyze your chosen company's social media marketing tactics. The goal will be to understand the overall use of their social media to promote the trend through its product(s)/service(s).
discuss the importance of identifying norms within a team. why clear communication is considered an essential element
financial statements, to investigate current and past profits.
Explain Marketing Mix- Price and these detailed calculations should be in an appendix and not part of the 4 pages analysis of the two products
Strategy Approaches and Industry Characteristics-Using the three (3) generic strategies (global integration strategy, host country focus strategy and hybrid international strategy)
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