Marketing formula

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Question

ADVERTISING, according to M Textbook, is just one part of the marketing formula. Using a national brand that you would expect to be featured in the SuperBowl.....define the 6 features of advertising which distinguish the discipline and give it meaning.

1. Identify a brand that you would expect to see in the SuperBowl mania.

2. Define the 6 features, and how that brand WOULD or HAS IN THE PAST personified these 6 features.

Reference no: EM133879898

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