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You have recently been hired as the vice president of marketing for a medium-sized manufacturing firm. You are excited about the difference you feel you will make in the company’s ability to successfully compete in the marketplace. You are having a first meeting with the sales manager who reports to you. You sense that she is not particularly impressed with your position and further conversation reveals that she doesn’t really see why the company needs a vice president of marketing. After all, she reasons, she is responsible for securing sales and the product is well established in the marketplace. You recognize that you need her full support if you are going to be successful so you decide to write her a letter describing the advantages of having a marketing expert on the management team. Just exactly what would you write to convince her of your value to the company? Be sure to include as many aspects of the marketing profession that will illustrate how marketing is a necessary discipline in today’s competitive global market. Use examples of how potential problems can be averted through the use of proper marketing management approaches.
Joan is the operations manager at Dark Light Communications, a services company. She has been told that the Operations function needs to pay more attention to the "service package" in order to be able to support the competitive priorities of the busi..
Assume that you have recently been hired as the director of continuous improvement of a company. You are an outside hire with limited history of the firm and personal capital at the firm, and you are responsible for lean production, total quality ..
Let's say McDonald's needs to raise $1 billion to expand into Africa. Determine whether Mcdonald's should have used all debt, all stock, or a 50-50 combination of debt and stock to finance this market-development strategy.
Assess how the vision statement and mission statement of the corporation influence its overall success. Evaluate how each category of stakeholder impacts the overall success of this corporation.
Why is the grievance procedure an important part of labor-management relations? Explain a a typical grievance procedure. Elaborate on the advantaages of a functional grievance procedure, including a non-union workplace.
Develop a paper that will analyze the role of project pricing and estimating for your selected project. Include in your analysis the pricing process, labor distribution, pricing out work, and the low bidder dilemma
Provide examples (products or services) that illustrate each of these stages (i.e. one product that is in the introduction stage, one product that is in the growth stage, etc.) What suggestions might you make for each company/product/service at this ..
What is the average waiting time in line? (Do not round intermediate calculations. Round your answer to 3 decimal places.)
what is an example of a firm or organization you know about which in your opinion has developed a strategy de facto?
A strategic management plan is vital for the company business today. Review the company scenario at the beginning of the course for additional information regarding growth goals. Create a basic strategic management plan for PPQ Parts including qua..
Develop a plan for determining the training needs of the hourly paid staff of a Domino's Pizza franchise.
The warehouse manager asked you to create an example inventory list for his staff. The inventory list is a comprehensive chart that lists all of the company's internal resources: equipment, machines, technology, furniture, office supplies, etc.
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