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Marketing for a service organization

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Some service marketers maintain that marketing for a service organization is fundamentally different for marketing for a firm that sells products. Do you think that simply good marketing is good marketing? If you were a marketing manager for a marketing consultancy, how would you adjust for each target market? Provide at least one real-world example for each (service and product) and explain your thoughts. 

Market Management 

Kotler & Keller

Chapter 14, 15, and 16

Reference no: EM131226037

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