Marketing debate - is mass marketing dead

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Reference no: EM13109527

Marketing debate - is mass marketing dead?
With marketers increasingly adopting more as well as more refined market segmentation schemes-fuelled by the Internet as well as other customization efforts-some critics claim that mass-marketing is dead. Others counter that there will continuously be room for large brands that employ marketing programs targeting the mass-market.
Take a position- Mass-marketing is dead versus. Mass-marketing is still a feasible way to build a profitable brand.

Reference no: EM13109527

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