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Marketing communications has evolved significantly in the past some years. There are so many different ways to communicate from PR to Lead Generation, Advertising to Direct Mail. At times, the types of communications to end users, leveraging various approaches were executed off as separate activities. There was no continuity, no specific overall strategic plan. Thanks to improvements in technology, drive for ROI, the concept, and approach of integrated marketing communications has become a huge focus.
What is Integrated Marketing Communications and why is it so important in the 21st century for marketers to embrace this?
Suppose that AlwaysRain Irrigation's Marketing department will undertake an intense ad campaign for the bronze sprinklers, which are more expensive but also more durable than the plastic ones. What are the capacity implications of the marketing ca..
Suppose a new process was developed that could be used to make oil out of seawater. The equipment required is quite expensive; but it would, in time, lead to low prices for gasoline, electricity, and other types of energy. What effect would this have..
What characteristics describe innovative organizations? If you were attempting to transform an average organization into an innovative organization, what is the most significant obstacle you might encounter?
You are purchasing a house that cost $500,000.You plan on making a down payment of $100,000 and borrowing the difference.The terms of your mortgage will be $ 400,000 in principal, 30-year term, and a fixed APR 3.875 %. The loan payments are monthly a..
Katherine Graham took over as head of the Washington Post after her husband committed suicide. At the time, the newspaper was an undistinguished regional paper. Graham, who has no previous experience in the newspaper business, decided that the Washin..
Explain the extent to which under armour participates in international markets. Identify the different countries to which the company markets. Explain fully your understanding of unconscionability as it relates to contract law. What are follower-cent..
An analyst must decide between two different forecasting techniques for weekly sales of roller blades: a linear trend equation and the naive approach. The linear trend equation is Ft= 126+ 2.1 t, and it was developed using data from periods 1 through..
Evaluate the various configurations of operating and closed plants that will meet weekly demand. Determine which configuration minimizes total costs
Why do people’s perceptions of leaders matter? How does perception fit with the process nature of leadership? How does it fit with the influential nature of leadership?
QQ-Mart is a local grocery store. It sells a certain type of cheese. Excess demand can be backordered. The monthly demand of the cheese follows a normal distribution with mean of 250 and variance of 225. QQ-Mart reviews its inventory continuously and..
Read the case of GPL Treatment, Ltd. v. Louisiana-Pacific Corp. on the internet. Which party should prevail on the statute of frauds issue? Which international convention should apply to the case?
Theory surrounding organizational authority states that subordinates will accept orders if which of the following conditions is/are satisfied:
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