User Account

All Pages

Marketing communication and brand strategy

Assignment Help Operation Management
Reference no: EM132318184

Marketing Communication and Brand Strategy

Assignment Content

Purpose of Assignment

This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.

Resources: Marketing Plan and Outline 

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below.You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.

- Situational Analysis:

- Vision , Mission, Strategic objectives, Values

- Strengths/Weaknesses

- Competitor's Strengths/Weaknesses

- Market Segments

- Product, Place/Distribution, Promotion, and Price Strategies:

- Creating a Brand Image

- Maintaining Brand Image

- Branding Concerns

- Promotion/Integrated Marketing Communication

- Advertising Strategy/Objectives

- Push and Pull

- Media Strategy

- Advertising Execution

- Public Relations/Strategies

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1 (COCA COLA). This will be incorporated into your overall marketing plan for Week 6.

Format your assignment according to APA guidelines.

Attachment:- Marketing Plan Outline and Timeline.rar

Reference no: EM132318184

Questions Cloud

Important components of vibrant campus atmosphere : Campus recreation facilities and programs are important components of a vibrant campus atmosphere. Colleges and universities invest substantial amounts of money
How to maintain the integrity of the evidence : Explain the major steps involved in evidence acquisition, and how to maintain the integrity of the evidence, outlining any and all repercussion if the evidence.
How would you help jamila develop a plan to manage crisis : Sometimes clients come into the counseling session with an immediate crisis. They need an immediate solution to a problem. Counseling in these situations needs.
Html5 semantic element applied to header area : Unique identifier and proper HTML5 semantic element applied to header area
Marketing communication and brand strategy : This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience.
Why should health care workers be interested in learning ebp : What is the difference between research and evidence-based practice (EBP) projects? Provide an example of each one and the reason for the difference.
Explain ram-rom-cache-cpu-hard disks : Explain RAM, ROM, Cache, CPU, Hard Disks, Primary Storage, and Secondary Storage.
What is software development life cycle : 1. What is Software Development Life Cycle (SDLC)? Please list all steps of SDLC with some explanation for each step.
How will you seek renewal-techniques and approache : Develop and describe a personal time management plan that will support your educational goals as well as maintain your workplace and family responsibilities.

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd