Marketing campaign for this new toothpaste

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Reference no: EM133944747

CASE STUDY-TOOTH PASTE

You have just been hired as an Assistant Product Manager for a consumer products company. It is your job to plan and implement a marketing plan for the toothpaste product line. The company currently has a very successful toothpaste on the market called "SMILE". The target market for this product is families. It currently has a market share of 27%.

The COO has just announced that the Research and Development Department has just invented a new toothpaste that is designed for use by children. The new product works exceptionally well on growing teeth and decreases cavities by 10%.

Question:

Using the steps in the planning process, plan out a marketing campaign for this new toothpaste.

Use 5 steps for planning business methods.

Reference no: EM133944747

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