Marketing campaign as genuine word-of-mouth messages online

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Reference no: EM132393429

According to Magnini (2011), what are the three ways that companies are disguising their marketing campaign as genuine word-of-mouth (WOM) messages online? What are some of the legal implication that companies can face with this practice? What ethical questions does this practice raise? What consequence might these companies face from consumers?

The paper must be 3-4 pages in length (excluding title and reference page) and in APA (6th edition) format. The paper must include the article as your resource.

Reference no: EM132393429

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