Marketers segment their markets

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Reference no: EM133953164

Question

Marketers segment their markets and then choose which segment, or segments, to target with their marketing mix. From there, they develop the product's positioning. Choose a product category (e.g., blue jeans, cars, coffee) and identify at least three different brands and their respective positioning strategies. How is each position communicated to the target audience? (Consider using websites, store displays, printed advertisements, and/or television advertisements to fully understand each brand's position.

Reference no: EM133953164

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