Marketers need to identify the hierachy of attributes

Assignment Help Operation Management

Reference no: EM131230962

1. Marketers need to identify the hierachy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called_______

a) market valuation

b) market partitioning

c) brand association

d) market estimation

2. When performing this analysis, it is good for strategic planners to consider similarities between the beneifts the customers derive from the products and services that other firms offer.

a) company analysis

b) customer anlalysis

c) competitive analysis

d) business analysis

Reference no: EM131230962

Questions Cloud

Sound fit between internal resources and external situation : This is a historically popular technique through which managers create a quick overview of a company's strategic situation - it is based on achieving a sound fit between internal resources and the external situation. New-to-the world products are ___..

Consumer awareness about environmental issues : Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. WHat should the company do to maximize the program..

Structural decision and resultant separate activies : This is an important structural decision and resultant separate activities need to be coordinated and integrated back together as a whole so the business functions efffectively. This is designed to check systematically and continuously whether the pr..

Frequency the most important factor in media selection : Under which of the following conditions is the frequency the most important factor in media selection? Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?

Marketers need to identify the hierachy of attributes : Marketers need to identify the hierachy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called_______. When perf..

Lean and efficient operations is pursuing what strategy : A company that attempts to lead its industry in price and convenience by pursuing a focus on lean and efficient operations is pursuing what strategy?

Distribution of the product and pricing strategy : Our company name is Himalay Craft Rugs. We are going to import rugs from Nepal to USA. Our main vendor is Kumari Enterprise Inc. It is one of the most popular carpet manufacturers in Carpet industries in Nepal. Distribution of the product and Pricing..

Missteps to be avoided in pursuing differentiation strategy : Discuss the market conditions when a low-cost provider strategy becomes increasingly attractive for a company to use. What are the common missteps to be avoided in pursuing a differentiation strategy?

Conducive to effective strategy implementation process : Discuss cultural traits that are not conducive to an effective strategy implementation process. Why is it important to establish objectives at all levels of an organization? Explain one approach a company may undertake to improve the prospect of its ..

User Account

All Pages