Reference no: EM132262540
Like the traditional marketplace, the digital market-space offers marketers opportunities to create time, place, form, and possession utility. How do you think internet-enabled technology rates in terms of creating these values? Take a shopping trip at a online retailer of your choice (don't buy anything unless you really want to). Then compare the time, place, form, and possesion utility provided by the onine retailer to that provided by a traditional retailer in the same product category.
Digital market place is a new opportunity for marketers to develop their strategies further, every day there is a new advance on technology and social networking that marketers take advantage of.
For example places like Pinterest offer you exclusive photos of products, price, description and all the stores where you can buy them. Using YouTube you can create an innovate video to share your campaign and it will reach more users than using regular adds on magazines or TV.
I went to UnderArmour.com to purchase the new Stephen Curry shoes from the golden State warriors, online you can see videos of Steph wearing the shoes and making great shots, you can choose any color you want and they will be deliver to my house within 5 business days, the shipping cost is free because the purchase is over $50.
I had a hard time finding this particular shoes because on all stores are sold out, not only Under Armour official store but also on footlocker and similar stores, you have to drive there and hope to find them, and if they are available chances are that they are not your size and color and probably more expensive.
I prefer online shopping so much more because saves time and money and because you have more selection of products, plus you get to read the review of others customer who have purchased the product recently.
Required:
Like the traditional marketplace, the digital market-space offers marketers opportunities to create time, place, form, and possession utility. How do you think internet-enabled technology rates in terms of creating these values? Take a shopping trip at a online retailer of your choice (don't buy anything unless you really want to).
Then compare the time, place, form, and possesion utility provided by the online retailer to that provided by a traditional retailer in the same product category. Write 200 words.
Please write in your words and please write appropriate answers.
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