Market segmentation strategies

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As discussed earlier, market segmentation strategies can include demographics, psychographics, and geographics.

In a three- to four-page paper (excluding the title and reference pages) describe three academic disciplines that can play a role in advertising research (examples of academic disciplines include psychology, statistics, economics, sociology, information technology, etc.) and explain the unique contribution each discipline makes to understanding consumers and the marketplace.

Your paper must be formatted according to APA style as outlined in the Ashford Writing Center, and it must include referenced citations from the text and at least two scholarly sources from the Ashford University Library.

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Reference no: EM13752871

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