Reference no: EM133969024 , Length: Word Count:600

Assessment - Market Research and Analytics

Sample Surveying

Task
You are required to participate in a group in-class activity and individually write a 600-word summary based on the collaborative discussions you have had with your group.

Assessment Description
The in-class activity aims to foster students' ability to work together to effectively acquire and convey knowledge and ideas to achieve shared goals in specific contexts, The individual summary aims at assessing students' ability to apply the concepts and principles of marketing research to understand marketing problems by explaining the fundamental principles of marketing research.

Assessment Instructions
During week 8, your workshop facilitator will form the class into groups of three to four members (no more). Class attendance is mandatory so that everyone can get acquainted with their group members and set up their access to Microsoft Forms. This tool will be used in your in-class activity.

For those who do not have access to a licensed Office 365, please log in to MyKBS, then go into the MKT306 subject and click on the assessments tab. In the top section of it, you will see a button labelled ‘Need Office 365?' redirecting you to step-by-step instructions. Should any issues arise, please consult your workshop facilitator. Get dependable, budget-friendly assignment help-starting today!

During week 9, you and your group must participate in a 90-minute in-class activity during which each group member will work collaboratively on creating a 10-question survey targeting one of the research objectives from the first assessment. Please pick one SMART objective from your group. The remainder of the class time will be dedicated to a 2-minute demonstration of the created survey and its questions, and your group will complete the survey link of another group to generate primary data for further analysis. The data will be used for your Assessment 3.

During week 10, individually, you are required to submit a 600-word summary in which you are to evaluate the overall quality of the survey your group prepared and outline ethical considerations related to survey data collection by demonstrating an understanding and ability to apply relevant theories/concepts covered in weeks 4 to 8.

Finally, make sure your analysis connects to the key theories and concepts from Weeks 4 to 8 of the subject. This will demonstrate that you can apply what you have learned in class to a marketing research situation.