Market management and portfolio management

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1. “The reality is that innovation is impossible to manage”. Discuss why organisations need an Innovation Management (IM) Framework. In your answer define what an IM Framework is. Describe the 3 components of an IM Framework. Use examples to illustrate your answer.

2. Drawing on the ‘Competencies’ component of the Innovation Management (IM) Framework, discuss the similarities and differences between ‘idea management’, ‘market management’, and ‘portfolio management’. Use examples to illustrate your answer.

Reference no: EM131723604

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