Market for performance-based yoga and fitness apparel

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Reference no: EM132263240

LULULEMON

Lululemon CEO Laurent potdevin has employed you as a consultant to assess the company's overall situation and recommend a set of actions to improve the company's future prospects. please prepare a report to Mr. Potdevin that includes . 1- an evaluation of competitive forces in the market for yoga and fitness apparel , 2- an assessment of lululemon's strengths , weakness opportunities and threats, 3- an identification of the primary components of luluelmon's value chain , 4- an evaluation of lululemon's financial and operating performance as displayed in case Exhibit 1, and 5-a set of action recommendations that lululemon's revamped top executive team should initiate in order to rekindle the company's growth and performance . Your report should include an assortment of original (not copied from the case ) charts , tables , and exhibits to support your analysis and recommendations

here are the Case :

1. How strong are the competitive forces confronting lululemon in the market for performance-based yoga and fitness apparel? Do a five-forces analysis to support your answer. 2. What does your strategic group map of the performance sports apparel industry look like? Is lululemon well positioned? Why or why not? 3. What do you see as the key success factors in the market for performance-based yoga and fitness apparel? 4. What does a SWOT analysis reveal about the overall attractiveness of lululemon’s situation? 5. What are the primary components of lululemon’s value chain?

Reference no: EM132263240

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