Market attractiveness-business position matrix

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Reference no: EM132201491

1. Using the BCG matrix and/or Market Attractiveness/Business Position Matrix, what advice would you give Schultz' successor now?

2. When salary increases are not an option due to economic factors or slow organizational growth, what are some creative benefits but conduct an internet search and identify some creative benefits organization might use to attract and retain employees. Provide a link to your source.

3. Describe the importance of providing quality goods and services and how customers are satisfied through the application of the marketing mix strategies of product, price, place, and promotion?

Reference no: EM132201491

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