Many physicians is the belief that marketing creates needs

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A major concern for many physicians is the belief that marketing "creates" needs. Explain the complexity of this issue. Assume you have been invited to a conference and will participate in a debate on this subject.

What if a marketing firm offered to have a variable fee schedule for services based on results gained from the solutions they implement? Compare the benefits vs. the cost of this for both the buyer and the seller. What measurement for success would you recommend for this offer?

Reference no: EM131400119

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