Many marketers use celebrities to recommend their products

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Reference no: EM1348260

What are reference groups as well as why are they important to marketers?

What reference groups do you belong to?

Many marketers use celebrities to recommend their products. Do you think this approach is effective and why?

What are the influences that family has on consumer decision making?

How have changes in U.S. families wedged the way marketers deal with their influence?

Reference no: EM1348260

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