Manufacturing for european sales to europe

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1. Why do you think Toyota had waited so long to move much of its manufacturing for European sales to Europe?

2. If the British pound were to join the European Monetary Union would the problem be resolved? How likely do you think this is?

3. What measures would you recommend Toyota Europe take to resolve the continuing operating losses in the short run?

4. What steps would you recommend Toyota Europe take to resolve the ongoing operating losses over the long term?

Reference no: EM131092200

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