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Assume you are a marketing analyst working for a manufacturer of ready-to-eat cereal. You are given detailed sales data for the past year and asked to create a report showing the differences between the four sales regions (north, south, east, and west) in terms of sales volume, profitability, and changes in sales volume and profitability; marketing expenditures and changes in marketing expenditures; and per capita sales and marketing expenditures.
Evaluate which of the four types of data (nominal, ordinal, interval, and ratio) is the sales data you are working on.
Compare specific statistical techniques and charts you could use to depict differences, specifically addressing each of the categories constituting your report. Determine which techniques and charts you would use. Then explain why you believe that the techniques and charts you have chosen would be appropriate. Support your discussion with relevant examples, research, and rationale.
How are business consumers similar to final consumers? Different from final consumers? Include the concept of derived demand in your response. Cite FIVE criteria for successful segmentation. Comment on the majority fallacy in your answer.
Identify the journal of the professional association in the student's field of study and Write a journal abstract of an article.
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On January 1, Y-Company purchased equipment for $425,000 from Big Corporation for use in its manufacturing process. Y-Company paid for the equipment with funds borrowed from New York Bank. On January 19, New York Bank duly filed a sufficient financin..
A Company that makes shopping carts for supermarkets and other stores recently purchased some new equipment that reduces the labor content of the jobs needed to produce the shopping carts. Prior to buying the new equipment, the company used 4 workers..
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You are presenting a plan to your senior management team about market tests and risks. Risk testing is important and a suggestion has been made for you to consider the following risk categories: market-based risks, technological risks, manufacturing ..
Formulate a linear program to determine the schedule of courses that Jake should take in order to graduate as fast as possible.
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