Manufacturer of packaged foods

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Reference no: EM131440048

1. AB Corp. hires Natasha Cooper, a popular movie actress, to be the brand ambassador for the company. The company hopes that endorsements of its products by the actress will increase the popularity of the brand and also attract a large number of customers. Receivers who respond favorably to the Natasha’s endorsements will express:

A. source derogations.

B. counterarguments.

C. source bolsters.

D. source blockages.

E. message synergy.

2. Wafers Lounge Inc., a manufacturer of packaged foods, specializes in potato-based snacks, features ads which acknowledge the perception that potatoes are fattening. However, they subsequently present information that counters this belief. This is an example of:

A. conclusion drawing.

B. a fear appeal.

C. a refutational appeal.

D. a humorous appeal.

E. an affective conclusion.

Reference no: EM131440048

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