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Manufacturer of disposable diapers

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You are employed by a domestic manufacturer of disposable diapers and your business wants to expand to the Brazilian market. The president of the business believes that the domestic advertising campaign that is used domestically can be used in Brazil without modifications. As the marketing manager, why would you object to this strategy? In addition, prices would be established by the local salespeople. Is this a good idea? Why or why not?

Reference no: EM131773084

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