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Harvard business ,Marketing Simulation: Managing Segments and Customers V2 Format:English Web Based HTML In this single-player simulation, students define and execute a business-to-business marketing strategy at a manufacturer for motors used in medical devices. Customers are divided into market segments based on their requirements for two key motor performance features and price. Students must analyze each market segment and decide which new customers they want to acquire while also considering the loyal customers they must retain. A successful go-to-market strategy requires careful consideration of a variety of interdependent factors. Students set a list price and then set discounts for each large market segment and for a segment of small customers who purchase through distributors. Students allocate sales and marketing resources for each targeted segment including setting the level of spending on marketing communications and market research. Students can listen to customer feedback through dynamic video interviews and gain important insights into the effectiveness of their marketing strategies. Ultimately students must achieve a sustainable revenue stream to maximize cumulative profit for the company. The second release of this simulation retains the immersive experience of the original while providing streamlined analysis tools for students and enhanced administrative features for instructors.
consider the toothpaste product presented in your consumer behaviortarget market report from module 3 and prepare a
the purpose of the discussion board is to allow students to learn through sharing ideas and experiences as they relate
Explain What resources does an International Internet retailer need and Despite the difficulties many technology companies experienced when the dot-com bubble burst
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Explain Marketing and What should be the promotional mix AND the advertising mix for Anheiser Busch and many observers concluded that the brewer's days of shelling out huge sums to lock opponents out of key sports deals were coming to a close
write a four to five 4-5 page paper in which youcreate the domestic and global product branding strategy.determine and
1. what characteristics describe innovative organizations? if you were attempting to transform an average organization
why do many department stores seek a markup of about 30 when some discount houses operate on a 20 markup? identify and
Two pages talking about decision making & make sure to include what is Decision making, Decision rules & the steps of decision making1) Problem identify. 2) Info search. 3) Evaluation alternatives 4) product choice 5) Consumption and learning.
for this assignment you will do a significant portion of work in ms excel and import it into an ms word document for
introductionmazda has been selling cars and trucks in the highly competitive u.s. market for more than three decades.
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