Managing long-term relationships with external customers

Assignment Help Business Management

Reference no: EM133944569

Question

"Building relationships with customers is a fundamental business of every enterprise, and it requires a holistic strategy and process to make it successful." (Parvartiyar and Sheth, 2001)

Critically examine the role of operations and marketing within your chosen organisation in building and managing long-term relationships with external customers (whether this is B2B and / or B2C customers). You need to examine from both a marketing and operations perspective. Some areas that you might consider, but you are not limited to, include:

Examine the benefits (to both your chosen organisation and its customers) of building long-term customer relationships.

How are the strategies for operations and marketing organised within your chosen organisation to support the management of its customer relationships? Where and how do improvements need to be made to these strategies?

Examine the extent to which operations and marketing work together to build / manage customer relationships. Consider if there are any conflicts / challenges that occur between the two functions. How have these conflicts / challenges been overcome (or can be overcome)? Consider if there are any disadvantages in building long-term customer relationships.

Reference no: EM133944569

Questions Cloud

Write a reflection paper on the interpreting the gospels : BIB 302- Write a 2 to 3 pages reflection paper on the following topics: (i) interpreting the Gospels; (ii) interpreting the parables.

Century outside the philippines : Mid-19th century outside Philippines that might have influenced young Jose Rizal in charting course of his ideals, missions and aspirations for the Philippines

Discuss courtroom workgroup works together to resolve cases : What would happen to the court and criminal justice system if there was no cooperation between judges, prosecutors, and defense attorneys?

Describe one educator obligation set out by each of the laws : Describe one educator obligation set out by each of the laws/acts you identified.

Managing long-term relationships with external customers : Critically examine the role of operations and marketing within your chosen organisation in building and managing long-term relationships with external customers

Should the buyer decide to retain the sydney property : Should the buyer decide to retain the Sydney property, explain the land tax consequences.

What defenses could be used to combat dga : What defenses could be used to combat DGA? Create a two-page paper on your research

What are the characteristics of the product or service : What are the characteristics of the product or service that Emado's Shawarma offers? How does Emado's Shawarma differentiate its offerings and image?

Define the terms pursuant to the uniform commercial code : Define the following terms pursuant to the Uniform Commercial Code: firm offer rule, additional terms rule and written confirmation rule.

User Account

All Pages