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Option #1: Managing Customer Relationships
Delivering good value to customers requires that firms use CRM strategies to effectively manage relationships with customers, employees, supply chain partners, and external stakeholders.
In a well-written, 2 - 3-page paper supported by at least one scholarly journal and two additional sources explain why it is important for companies to shift their emphasis from acquiring customers to maintaining customers. Include these points in your discussion:
Your paper should be clear, concise, and demonstrate knowledge of the concepts presented in this module and course. Document formatting and source citations should be in conformity with APA Style.
Explain Henry Assael Model of buying decision behaviour along with the diagram". Explain in 2 Pages total.
Prepare two development plans (one for the mailroom specialist who accepted the package and one for the administrative assistant who delivered it to the mailroom). Ensure that each employee development plan is in line with the direction of the com..
Part one will be a narrative of 5 pages, miminum single-spaced, consisting of: a short description of the company and its products/services, and an account of the campaign(s) you have found that organization is using
What makes this advertisement so noteworthy? What was the advertisement's intended message? Do you think the advertising strategy was aimed at their demographic? Why
Remember that you want people to buy your product. Make your flyer eye-appealing and free of spelling and grammatical errors
How does Target compete against mammoth Walmart? What are the distinct differences in their IMC strategies? Did Target do the right thing by tweaking its message to focus more on value and less on trends? Why or why not
A product or service that might be considered a blue ocean move and why
What challenges might marketing department face when redefining their role in organization? How might those challenged be overcome?
Format of a professional business report
A. Using the table below, select an everyday product (dog food, cell phones, shoes, etc.). Show how different versions of the product are aimed toward different market segments. Use the note section for explanatory comments or observations. Inclu..
Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you've learned about the CRM approach
Balanced Scorecard for Red Lobster
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