Reference no: EM131989271 , Length: 5
Assignment -
Project that affords you an opportunity to demonstrate your understanding of managing and completing a Marketing Research Plan.
Week 1: You will submit your Marketing Research Plan proposal for your instructor's review, approval, and feedback.
Week 3: In support of the survey, which will be developed in Week 3 and submitted in Week 4 as part of your Course Project, you will learn about survey design via an interactive survey design tutorial, as well as read about survey development in the Week 3 Lecture.
Week 1 Course Project-Proposal
In Week 1, you will submit a one-page proposal to your instructor outlining your ideas for the class project.
For the Week 1 deliverable, you should include as much as you know right now about the project, although-of course-you will be developing the bulk of the assignment throughout the class. This proposal should be no more than one page in length, and it should be well written.
Check spelling and grammar!
Picking a Topic Transcript
Starting Your Research Transcript
Developing an Outline Transcript
Outlines That Work Transcript
Week 3 Course Project-Draft
A description of how the research will be structured
An analysis of possible secondary data sources to gather relevant data about the issue(s)
A definition of the target population
This draft should represent your best efforts at a completed document. It should only require minor revision in order to become part of your final deliverable.
With these steps for the research outline for Nike
1. Justify the need for market research.
a. Define the marketing situation.
b. What is the problem that will be researched?
2. Define the research objective: What is your hypothesis?
3. Identify data needs: How will the research be structured?
4. Identify data sources, and choose an appropriate research design (and method).
a. Assess the strengths and weaknesses of the basic methods for collecting primary data, and recommend a methodology for the study.
b. Understand and discuss the advantages and disadvantages of using secondary sources to gather relevant data about the issue(s).
5. Define the population that will be targeted for primary research.
a. Given a population and desired level of precision, recommend an optimum sample size and method to gather the necessary research data within budget and time constraints.
Attachment:- Assignment Files.rar