Managers of taxicab companies in denver

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Reference no: EM131153886

Taxicab companies risk going out of business. The specific business problem is that managers of Taxicab companies in Denver, Colorado lack the strategies to compete with the ride-sharing services to improve their financial performance for sustainability.

Using the above statements, propose a qualitative study, addressing the following:

• Formulate relevant research questions.

• What is your design?

• Why have you chosen that design?

• What is your target population? How would you identify and recruit participants?

• What data collection method might you use? How would that data help answer your research question(s)?

• How consistent are these data collection methods with methods used in existing research on your topic? Why did you choose these methods? What are the alternatives?

• How would you ensure quality and reliability of the data?

• How might you analyze the data?

• What are the target audiences for your findings?

Reference no: EM131153886

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