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Dick Holliday is not sure what he should do. He can build either a large video rental section or a small one in his drug store. He can also gather additional information or simply do nothing. If he gathers additional information, the results could suggest either a favorable or an unfavorable market, but it would cost him $3,000 to gather the information. Holliday believes that there is a fifty percent chance that the information will be favorable. If the rental market is favorable, Holliday will earn $15,000 with a large section or $5,000 with a small. With an unfavorable video-rental market, however, Holliday could lose $20,000 with a large section or $10,000 with a small section. Without gathering additional information, Holliday estimates that the probability of a favorable rental market is .7. A favorable report from the study would increase the probability of a favorable rental market to .9. Furthermore an unfavorable report from the additional information would decrease the probability of a favorable rental market to .4. Of course, Holliday could forget all of these numbers and do nothing. What is your advice to Holliday?
Draw a decision tree and solve to determine what management should do to obtain the highest expected value.
This Discussion Board requires students to perform the following 2 activities before they write:
Boston Electric Generators has been getting many complaints from its major customer, House Station, about the quality of its shipments of home generators.
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Research past scientific breakthroughs that may have pushed the boundaries of moral ethics and explain why you think it may have been morally wrong or right.
an oil change shop advertised to change oil within 15 minutes. based on the data collected on a typical day what is the
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