Management information systems

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Reference no: EM132258526

Management Information Systems

Please answer the following questions in a succinct and concise manner. Each answer should yield about 3-5 sentences.

1. What is a differentiation strategy, and how might a firm leverage an information system to implement this type of strategy?

2. A small and local brewery would like to expand it’s operations by moving to a new facility. Furthermore, they have identified that their prior strategy of price leadership has severely damaged their brand. Management has determined that a strategy which focuses on product quality will help the firm regain their brand equity, and put them on a a good foundation for future growth. Product quality in this instance begins by analyzing the manufacturing process of the beer, the distribution of the beer, as well as the market for the beer. As such, information is absolutely necessary to gather and analyze so that the firm can obtain a better understanding of their various production, distribution, and consumers within the market. Think of 3 fundamental information systems that this company should implement so that it can achieve it’s strategic goal of product quality.

Reference no: EM132258526

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