Manage customer-centric innovation

Manage customer-centric innovation—systematically

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Reference no: EM1328145

Selden and McMillan, in "Manage Customer-Centric Innovation—Systematically," contend that customer-centric innovation will better sustain a company. Using your own experience and other resources, do you agree? Provide examples and supporting evidence from multiple sources to support your position.

Reference no: EM1328145

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