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Select a company or product to apply to this CRM exercise .
Part I.
1. Develop three reasonable marketing objectives for your chosen company.
Make sure they are specific and realistic and an objective that can be measured.
Review the attributes of good objectives.
You can use the suggestions in class or chose your own.
2. Develop a SWOT analysis for the same company.
Include at least three specific statements under each section within the SWOT areas. Use the SWOT work sheet on blackboard to do this exercise.
A company wants to introduce a new product in another country, develop a tactical plan using the intranet/internet to promote the new product.
What challenges does a company face when developing new products in the global economy? Describe selected challenges using examples of at least 3 product/service launches. Resources MUST include articles from the library's full-text databases.
How does the marketing environment affect a firm's marketing strategy and what steps in the evolution of new products are most important? Which are least important? Defend your choices.
Explain Cisco, Dell and FedEx Global Supply Chain and Provide examples of more than one MNE that relied on global supply chain
you are required to research ibm and respond to the following questions1. what the impacts of globalization at ibm and
complete the simulation ldquousing perceptual maps in marketingrdquo located on thenbsp page for this course and
Explain Selling your business and Explain why and discuss why you would not choose the other
provide an executive summary of the individual research.what were the key conclusions of the research?identify what you
Explain What IT recommendations would you make for FBI Corporation and Texas with four satellite offices located throughout the southwestern United States
Discuss concepts in theory and give practical examples of how they can be applied to one industry of your choice.
1.many people regard marketing simply as advertising. advertising is a part of marketing but it is not the whole
Explain Is there a competitive advantage through distribution and Explain how distribution channel strategies can or have been used to create or contribute to a competitive advantage
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