Make strong contributions to brand equity

Assignment Help Business Law and Ethics

Reference no: EM131299714

1. What are some other examples of slogans not listed in the chapter that make strong contributions to brand equity? Why? Can you think of any "bad" slogans? Why do you consider them to be so?

2. Choose a package of any supermarket product. Assess its contribution to brand equity. Justify your decisions.

Reference no: EM131299714

Questions Cloud

Identify data that you could store and the length of time : Identify the data that you could store and the length of time in which you should store it. You may be asked to report on weekly, monthly, or yearly average temperatures.

Determining the payroll package : Ahmad is an analyst. The human resources department is very unhappy with their payroll package. They want the information systems department to write them a new package as they think they have unique needs. What should Ahmad do?

Identify all its brand elements and assess their ability : Pick a brand. Identify all its brand elements and assess their ability to contribute to brand equity according to the choice criteria identified.

Create a struct called airport with the identifier fields : Create a struct called Airport with the following fields: Identifier. This should be an array of four character or a pointer to an array of characters.

Make strong contributions to brand equity : What are some other examples of slogans not listed in that make strong contributions to brand equity? Why? Can you think of any "bad" slogans? Why do you consider them to be so?

Guidelines to help marketers mix and match brand elements : Can you think of some general guidelines to help marketers mix and match brand elements? Can you ever have "too many" brand elements?

What the weighted average cost of capital is : As her CFO, your excellent services are called upon, yet again. How would you explain to her what the weighted average cost of capital is and how it is calculated?

Have you had any experience with a brand : Have you had any experience with a brand that has done a great job with relationship marketing, permission marketing, experiential marketing, or one-to-one marketing?

List five ways that you could save money : Go to www.kiplinger.com and click "Tools." Under the "College" heading, click "Should you go to grad school?" Fill in that information and report the results. How would this decision impact your financial plan?

User Account

All Pages