Make purchases for products or services

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Reference no: EM133865376

Question

Think about retailers from which you make purchases for products or services. Choose the product or service and then select two retailers - one that you believe follows a lowest cost strategy and another that follows a differentiation strategy. In addition, conduct some research to identify what you believe to be one threat or one opportunity for each company. Please DO NOT use companies that are included in the chapter. Compare the two retailers and answer the following questions:

1. What is the rationale for the companies you chose? Explain.

2. In what way is the opportunity or threat that you identified for each company likely to affect the company's competitive advantage? Explain.

Reference no: EM133865376

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