Make first cut in the list of potential variables

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Reference no: EM131125646

After reviewing the Ruth’s Chris Steak House Case posted with this exam on the class website, please answer the following questions concerning how the Steak House should respond to the international business challenges facing it. 1. What analysis did Hannah do to make a first cut in the list of potential variables? That is how did he get from 200 to less than 35 potential new markets and which were they? Which variables did he use to make his selection and why? 2. What other, unused variables such as political, economic, financial, legal, ethical, and cultural factors might prove useful when assessing the attractiveness of the remaining less than 35 potential non-US international markets and why? 3. Given these variables what would be your choice for the top 5 country markets outside the US? Explain how you reached your conclusions? 4. Hannah focused on franchising as his entry choice. What other entry modes exist for an upscale restaurant chain involving an actual physical presence? What are the strengths and weaknesses associated with each of these from Hannah’s perspective? 5. How might foreign exchange and staffing issues affect Ruth Chris and the local franchisee respectively?

Reference no: EM131125646

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