Make difference in terms of attracting and keeping customers

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1. Explain what is meant by the statement that charismatic leaders use active impression management with their followers to support their image. Provide and elaborate on one example, don't forget to cite your work.

2. What's the importance of a company's brand? Explain

3. Discuss whether brands really do make a difference in terms of attracting and keeping customers?

Reference no: EM132293259

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Make difference in terms of attracting and keeping customers : What's the importance of a company's brand? Explain. Discuss whether brands really do make a difference in terms of attracting and keeping customers?

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