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1. Based on both your own experiences and what you’ve learned, what is YOUR definition of marketing? (Feel free to note how the text, our discussions in class, the book you’re reading or research you’re doing for your case study, or any other sources have influenced your definition). What distinctions, if any, would you make between marketing and marketing management?
2. Describe an organization or situation that represents what you consider EXCELLENT marketing and relate it to Kotler’s “4 Pillars Model” discussed in class. Specifically, note what made it “excellent.”
Identify at least four forces in the general environment of organizations and provide an example of each for an industry or business. How do these forces differ from the external stakeholders in the task environment?
Identify a relatively new product category, for example, tablet-sized phones (phablets). Then evaluate the brands among different companies competing in this category. Next, pick one of the companies and analyze how its brand coexists with the other ..
What mode of entry should Zipcar use to enter this country or countries that you chose? For example, should they use a joint venture, franchising, a green field strategy, etc.? Refer to the concepts from Jeyarathmm (2008) and Rajagopal (2009) in your..
A local partnership was considering the possibility of liquidation since one of the partners (Ding) was personally insolvent. Capital balances at that time were as follows. Profits and losses were divided on a 4:2:2:2 basis, respectively.
Task roles, social roles and individual roles: which role or roles do you typically assume in groups, teams, and meetings? Identify two task and two social roles you usually do not assume. Why don't you assume these roles?
On December 1, community hospital had a bed capacity of 375. On December 15, 12 beds were closed. During the month of December, there were 12,888 in-service patient days, 13,444 days rendered to discharge patients, and 604 discharges and deaths. what..
A supplier to Toyota stamps out parts using a press. Changing a part type requires the supplier to change the die on the press. This changeover currently takes four hours. The supplier estimates that each hour spent on the changeover costs $262. Dete..
56-year-old man who has a hemorrhagic stroke in a rural area of Alaska. What services will he need through the duration of his recovery experience? Where will he receive care? How will he pay for the services he needs? How might the two patients’ exp..
Distinguish between the different classifications of contracts, including oral and written, express and implied, formal and simple, and entire and divisible.,quasi contracts (implied -in -law contracts)
The problem is that one of the athletes who has a huge fan following and whom the client wants to be a part of the promotional program has been investigated to be taking steroids. Amalia has a very strong gut feeling that the candidate whom the ..
Describe managerial skills and behaviors that would be required to manage effectively in a functional department.
Please discuss the (1) Micro/Industry Environment, (2) Macro/General Environment, and (3) any other specific environments that exist in/outside organizations.
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