Major steps of design thinking approach assignment

Assignment Help Marketing Management
Reference no: EM132418008

A1: Experiential Learning Project:
Apply the Design Thinking Approach to the creation of a new service and prepare a presentation of the entire process.
The presentation should include all the following major steps of DesignThinking Approach:

  •  Understand. Referring to available sources (own experience, outside experts ...) research the status quo on the concept you would like to develop
  • Observe: conduct an ethnographic research by firsthand observation of potential users
  • Ideate: create as many ideas as possible (use techniques as brainstorming). Select the most promising idea
  •  Prototype: translate the idea into a simple representation of the app
  • Test: the model with target users. Interact with them. Observe their reactions and behavior and collect feed-backs to refine the concept
  • The work should also include the marketing plan of the new service.

Outcome requirements:
The slide/visual presentation (format can be selected by the team) will contain the steps in the agenda
mentioned above and it will present the service concept. A visual representation of the service is mandatory.


The Experiential Learning Project will be scored across four (4) attributes based on:

  •  Applying the Design Thinking Model. For this first score, the instructor will assess the extent to which students are able to apply the model into a simulated-real life situation
  • Transforming observations and data into usable information. For this second score, the instructor will evaluate the extent to which students were able to organize information collected on field analysis in a presentable fashion (i.e., table, figures, videos ...)
  • Creativity: For the third score, the instructor will assess the extent to which students are able to apply creativity in a new service development and into the presentation itself
  • Original Results: For the fourth score, the instructor will assess the extent to which students are able to apply the innovation drivers to their project

 

 

Reference no: EM132418008

Questions Cloud

Sociological implications of vernon theory : What are the economic and sociological implications of Vernon's theory for the current debate on "Outsourcing" and "Off-shoring?"
How does debt continue to influence our economy : 1) What would happen if we as a society stopped obtaining debt? 2) How does debt continue to influence our economy?
Value of the shareholders equity account for firm : What is the value of the shareholders' equity account for this firm?
Calculate minimum level of ebit where eps for stockholders : Calculate the minimum level of EBIT where EPS for stockholders are the same under the current and proposed recapitalization.
Major steps of design thinking approach assignment : major steps of Design Thinking Approach Assignment help and solutions:-Apply the Design Thinking Approach to the creation of a new service.
What is the company cost of equity if you ignore taxes : The pretax cost of debt is 8.2 percent and the required return on assets is 14.7 percent. What is the company's cost of equity if you ignore taxes?
Why bond prices fluctuate in response to changing interest : Explain why bond prices fluctuate in response to changing interest rates. What adverse effect might occur if bond prices remain fixed prior to their maturity
Basic dupont model and advanced dupont model : Basic DuPont Model: ROE = Net Profit Margin * Total Asset Turnover * Total Leverage
Portfolio weights and performance for previous year : You received the following information from the pension fund about portfolio weights and performance for the previous year:

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd