Reference no: EM132418008

A1: Experiential Learning Project:
Apply the Design Thinking Approach to the creation of a new service and prepare a presentation of the entire process.
The presentation should include all the following major steps of DesignThinking Approach:

•  Understand. Referring to available sources (own experience, outside experts ...) research the status quo on the concept you would like to develop

• Observe: conduct an ethnographic research by firsthand observation of potential users

• Ideate: create as many ideas as possible (use techniques as brainstorming). Select the most promising idea

•  Prototype: translate the idea into a simple representation of the app

• Test: the model with target users. Interact with them. Observe their reactions and behavior and collect feed-backs to refine the concept

• The work should also include the marketing plan of the new service.

Outcome requirements:
The slide/visual presentation (format can be selected by the team) will contain the steps in the agenda
mentioned above and it will present the service concept. A visual representation of the service is mandatory.

The Experiential Learning Project will be scored across four (4) attributes based on:

•  Applying the Design Thinking Model. For this first score, the instructor will assess the extent to which students are able to apply the model into a simulated-real life situation
• Transforming observations and data into usable information. For this second score, the instructor will evaluate the extent to which students were able to organize information collected on field analysis in a presentable fashion (i.e., table, figures, videos ...)
• Creativity: For the third score, the instructor will assess the extent to which students are able to apply creativity in a new service development and into the presentation itself
• Original Results: For the fourth score, the instructor will assess the extent to which students are able to apply the innovation drivers to their project