Major objective is to produce quantitative data

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Reference no: EM131795503

Open-ended questions are often necessary even in surveys whose major objective is to produce quantitative data. Given the open-ended responses below, how would you summarize them for analytical purposes?

QUESTION: How do you think the taste of Pepsi compares with Coca Cola?

Responses: The taste of Pepsi was

1) Better

2) Sweeter

3) Too sweet

4) Not as refreshing

5) More refreshing

6) Sweeter is better

7) Bolder taste

8) They taste about the same

9) I don’t know

10) I don’t have any idea

11) I don’t drink soft drinks

12) Soft drinks are not good for you

13) Sweeter is better

14) Not a refreshing as Coca Cola

15) Coca Cola has always been my favorite brand

Reference no: EM131795503

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