Major influences on business buyers

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Reference no: EM1322060

1. Explain the cultural, social, and personal characteristics that affect people when they choose a restaurant at which to celebrate their birthdays.

2. Soft drink marketers spend about $400 million on television advertising each year. Why is this important?

3. Outline the major influences on business buyers. Why is it important for the business-to-business buyer to understand these major influences? 

4. How does the business buying process differ from the consumer buying process? 

5. Suppose that you own a small printing firm and have the opportunity to bid on a federal government contract that could bring a considerable amount of new business to your company. Mention three advantages and three disadvantages of working in a contract situation with the federal government.

Reference no: EM1322060


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