Reference no: EM131427708
1. Which of the following is a major disadvantage of a multichannel system?
a. inefficiencies
b. channel conflict
c. fewer domestic sales
d. less net profit
e. declining employee morale
2. Marketing logistics involves which of the following distribution flows?
a. outbound and inbound only
b. outbound, inbound, and reverse only
c. outbound and reverse only
d. outbound only
e. inbound and reverse only
3. Another term for the supply chain that suggests a sense-and-respond view of the market is ________.
a. demand chain
b. supply and demand chain
c. channel of distribution
d. distribution channel
e. physical distribution
4. A distribution channel is more than a collection of firms connected by various flows; it is a(n) ________ in which people and companies interact to accomplish individual, company, and channel goals.
a. multichannel system
b. vertical marketing system
c. complex behavioral system
d. corporate marketing system
e. added value chain
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