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Major customer experience components

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Question 1.

Please identify a website that you judge to have major customer experience components (refer to the customer experience concept in the textbook) and contrast that with the role of the customer experience in the offline retailing environment.

Question 2.

Using a website with which you are familiar and identify how one user segment would behave on a visit to the site and whether or not customer experience for this segment is satisfactory.

Reference no: EM132743437

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